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Corporate dentistry – An insight and vision for future

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Review Article

Author Details : Neha Jairath*, Shalu Jain, Pradeep Raghav, Kumar Amit

Volume : 9, Issue : 4, Year : 2023

Article Page : 227-231

https://doi.org/10.18231/j.ijodr.2023.041

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Abstract

Not been a long while since dentistry used to be a family or community-acquainted profession. Utmost of our parents used to visit one or two dentists as family dentists. A single dentist used to care for the dental health of a small community in that area. In a sense, dentistry was more particular. Recently, with adding mindfulness and generation gaps, the conception of a ‘family dentist’ is sluggishly fading. Patients are more apprehensive, want technical treatment, and prefer all specialists under a single roof. Many times agone, private dentists considered their neighbourhood competitive conventions a trouble to their practice. With changing times, the thing which interpreters consider dangerous now is big corporate titans, opening luxurious centers and dental chains across the visage world. With the use of a huge marketing machine and the capability to offer targeted impulses that are grounded on request exploration, corporate dentistry is veritably delicate to contend with. At the same time, it’s arising as a comfortable career option for dentists. A country like India, with around 1 billion population being a huge potent request for corporate dental chains. To tap this largely profitable market corporate or corporate thinking has surfaced.
 

Keywords: Corporate dentistry, Corporate practice, Private practice, Dental chains

How to cite : Jairath N, Jain S, Raghav P, Amit K, Corporate dentistry – An insight and vision for future. IP Indian J Orthod Dentofacial Res 2023;9(4):227-231

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